Making its debut in Aspen, X Games will leverage AI technology from Google Cloud to enhance objectivity in subjectively judged sports. The aim is to deepen fan engagement, and provide valuable insights that resonate with both fans and athletes, said Jeremy ...

Last year, the X Games were filled with plenty of firsts. Hiroto Ogiwara won a gold medal in Big Air after putting down a 2340, a first in any snowboard competition anywhere. It was a trick that he had in the bag, but said that he’d been waiting to pull ...

The Winter X Games will have an entirely new participant when the sports event slides into action later this week: an artificially intelligent judge. During the X Games Aspen 2025, an experimental Google Cloud-based AI technology will be used to analyze ...

Forbes contributors publish independent expert analyses and insights. Michelle Bruton covers action sports and the Olympics and Paralympics. A new X Games street style event is set to run on December 20 and 21 at Copper Mountain, Colorado, featuring both ...