This post was created in partnership with Comcast Business Technological innovation is rewriting the playbook for how sports ...

For a few minutes on Sunday afternoon, Wimbledon's Centre Court became the perfect encapsulation of the current tensions between humans and machines. When Britain's Sonay Kartal hit a backhand long on ...

The world of sports is on the brink of a technological revolution, and at the center of it lies 3D digital twin technology. Companies like Arcturus are leveraging cutting-edge advancements to create ...

Major League Baseball introduced a new feature to its app for the 2024 season, making game action more accessible to fans. Its new platform, a live, 3D gamecast, boasts the latest technology in sports ...

Artificial intelligence (AI) has rapidly become one of the most frequently referenced concepts in high-performance sport. It ...

In every NFL stadium, there are six ultra-high-definition cameras that, coupled with computer-vision software, can measure the distance between a football and a first-down line. And in every NFL ...

Ask enough college football coaches about technology, and the consistent message about its benefits will boil down to whether it saves them any time. Time is a precious resource in football. You have ...

The xPatch project, which I discussed in I-Sport: How smart sports equipment powered with smart integrated electronic devices can enhance our sport activities, Part 3 of this blog series, showed a ...

NBA is back with two new media partners: NBC, returning after 23 years, and Amazon Prime Video. The economics are pretty staggering and are raising questions about NBCUniversal's ability to recoup its ...

As augmented and virtual reality evolve, sports fans are getting a more participatory experience. Crisp, high-definition pictures, close-ups and replays of important moments, on-demand statistics – ...

From predictive analytics to personalized fan experiences, data and AI are powering the next generation of motorsport, says Rohit Agnihotri, principal technologist at Infosys, and Dan Cherowbrier, ...