The Jesse Jackson Speech That Helped Redefine the Democratic Party’s Base

In his 1984 speech at the Democratic National Convention in San Francisco, Mr. Jackson argued for a more diverse coalition for the party.
WJBF on MSN

Man accused of fatally stabbing Helms College student appears in court, bond denied

The man accused of killing a Helms College student in the school's parking lot will remain behind bars after appearing in court on Friday, Feb. 13.
Marketing

Testing Robustness: Is Your Foolproof Marketing Plan Really Foolproof?

You're happy because your marketing plan is internally consistent, synergetic and realistic. It meets your financial objectives, too. BUT WAIT -- IS YOUR MARKETING PLAN ROBUST? Companies often don't ...
Marketing

Part 3: Segmentation

So what are the bases for segmentation? While it is difficult to determine what will segment a market into different segments based on different benefit tradeoffs, there are some useful ways of ...